New Balance's latest release, the Numeric 770, is a game-changer for the brand's image. This shoe is a testament to the company's ability to evolve and cater to diverse audiences, challenging the stereotype of being solely a 'dad shoe' brand. The Numeric 770 is a skate shoe designed to look and feel like a cross-country trainer, with a pivot towards a more stylish and versatile silhouette. This shift in design philosophy is a bold move, as it attempts to bridge the gap between performance and fashion, a delicate balance that many brands struggle to achieve.
What makes the 770 stand out is its unique aesthetic. Inspired by early 90s court shoes, it boasts a luscious suede upper in a 'Marblehead' colorway, which is a refreshing departure from the typical dad shoe look. This design choice is a strategic move to appeal to a broader market, including those who might not identify as skaters. The shoe's style is versatile, allowing it to be worn in various settings, from the skate park to the city streets.
Under the hood, the 770 is packed with features that cater to skaters. It features a reinforced toe cap, a crucial element for durability in a high-impact sport like skateboarding. Additionally, the shoe's underfoot cushioning has been improved, providing the necessary support and comfort for long skate sessions. This attention to detail is a testament to New Balance's commitment to creating high-performance footwear.
The release of the Numeric 770 is a strategic move by New Balance to expand its reach in the skate community. By offering a shoe that combines performance and style, the brand is positioning itself as a player in the skate scene, despite not being traditionally associated with it. This move is a calculated risk, as it challenges the brand's established image and could potentially attract a new, younger audience.
The shoe is set to be released on New Balance's website for $125 on May 29th. This price point is competitive, making it accessible to a wide range of consumers. The release is a significant moment for the brand, as it showcases its willingness to innovate and adapt to changing market demands. It remains to be seen if this move will pay off, but one thing is certain: New Balance is taking a bold step towards a more dynamic and inclusive brand identity.
